Media Kit

Logo with Tagline

Use this version by default, unless the tagline will not be clearly legible or simplicity is needed.

Logo without Tagline

Use this version when the logo will appear small or when simplicity is needed.

Stacked Logo

Use this when horizontal space is limited, such as on a square canvas.

Logo Mark

Use this as a visual representation of Canopy when the full logo is not feasible.

Clearspace Guidelines

With the exception of the tagline, the Canopy logo must always be surrounded by clear space to ensure it stands out from other visual elements. This space must at minimum be equal to the height of the logo mark.

Logo in Text

When images are not supported or the Canopy logo cannot be used for any other reason, replace the logo mark with three consecutive deciduous tree emojis.

Instructions for typing emojis on computers: macOS | Windows 10

SUBSTITUTE

Montserrat

Use this Google font as a substitute for web applications.

Learn More & Download >

Illustrations

Flat illustrations reflect Canopy's down-to-earth and, at times, whimsical brand. Portray diversity of race, ethnicity, and gender whenever possible.

Icons

Icons are a strong way to visually convey a message without language or other barriers.

Color icons with a combination of Canopy Navy and Canopy Green, in solid Canopy Navy, or in one of our neutrals. Maintain consistency throughout each piece of content.

Company

The name Canopy reflects our love for nature and the broader environment.

People

Our team of Foresters are a group of talented, creative, and enthusiastic people from across the globe.

Goal

To leave the world better than we found it.

Data Mining ≠ Ediscovery

When data breaches first became commonplace, purpose-built software for identifying PII/PHI and connecting it to impacted people didn't exist yet. So cyber experts borrowed tools & methodologies from the closest adjacent markets: ediscovery & forensics.

They cobbled together detection strategies using keyword searching & regular expressions (regex). They shoehorned legal review software into a PII review workflow. And they consolidated lists of people using Excel or custom objects. It was manual, repetitive, time-consuming work — but it was the best option at the time. 

Using ediscovery tech & workflows for data mining leads to over-inclusivity, so incident response teams needed huge percentages of data sets to be manually reviewed. This meant that review companies made a ton of money reviewing extra documents, while cyber insurers & corporations paid far more than they really needed to for PII review. And those review companies don’t want this to change.

Recognizing the glaring differences between data mining and ediscovery, Canopy launched the world’s first purpose-built software in 2018. The patented application uses machine learning to streamline the process of finding PII and connecting it to people. By trading in ediscovery tools for Canopy's Data Breach Response software, incident response teams can complete projects much faster at a fraction of the cost, drawing a clear distinction between these two separate fields.

So if someone today is using ediscovery tools for your data breach response projects: you’re probably getting ripped off on the review.